The Sanctuary Inn and Conference Center


Our client was looking to rename and rebrand their hotel. In 2013 the City of Alpena was rebranded as the Sanctuary of the Great Lakes. Keeping consistent with the city’s new image, The Sanctuary Inn, was born.


The concept for the logo was to show elegance and relaxation. In this case, a swirled “s” appears in the middle of an oval shape. The use of large white negative space was extensively incorporated into all pieces.

Project Specifics

  • WHO The Sanctuary Inn and Conference Center
  • WHERE Hospitality
  • WHAT Rebrand Hotel