Alpena Mall Logo

  • Alpena Mall Logo
  • Alpena Mall Logo
PROJECT BRIEF

The new owner/manager of the Alpena Mall asked us to help rebrand the existing stale look of mall to represent an urban feel and shopping destination. They didn’t want to incorporate any of the highpoints of the graphical location such as the abundance of fresh water and woods. III had a brainstorming session with the entire staff of designers and presented a multitude of new branding names each representing a fresh new branding direction. The rebranding progress has resulted in a new logo and some ideas to keep things rolling.

PROJECT SPECIFICS

  • BRANDING
  • LOGO DESIGN
  • PRINT DESIGN

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